Post by account_disabled on Feb 24, 2024 3:55:30 GMT -4
In the public opinion, there are endless claims that WeChat official accounts have "aged" and are losing their appeal. However, WeChat official accounts are still the most important graphic information platform in China (especially for professional graphics and texts), and no one should be able to deny this. At least, in vertical self-media fields such as technology and finance, WeChat official accounts are the undisputed home base, and no platform can compare with it. More importantly, in its twelve-year history, official accounts have accumulated a massive amount of historical content, much of which is still attractive today. In comparison, the accumulation when it was only four years old was much weaker (the audio content was even weaker).
Whether it is telling professional content to white-collar workers in big cities, or telling stories and jokes to lower-tier markets, official accounts can provide a richer selection; this is the fundamental reason why the audio part of “Listen to” should Jiangsu Mobile Number List be based on official accounts. account have the "audio content" function, have strong private domain and personal IP attributes, and both have a huge user base - for Tencent, which is good at "internal horse racing", this is also a certain A degree of internal horse racing. On the surface, WeChat has given the "listen" music function to the video account and the audio function to the official account. The status of the two is equal. However, if you look closely,
you will find that the status of the two is not equal: over time, video accounts can continue to invade the audio territory of official accounts, and it is difficult for official accounts to counterattack. I feel that the audio function of "Listen" is likely to be the last chance for the ancient product of the official account to reinvent itself - if it succeeds, it will open up a new world in the fields of podcasts, audio courses, etc.; if it fails, it will not It means death, but from now on it will be completely limited to the traditional graphics and text field, and there will no longer be the possibility of exploring new fields. All in all, our views on the new WeChat function “Listen” (perhaps the most important function since the video account) are as follows。
Whether it is telling professional content to white-collar workers in big cities, or telling stories and jokes to lower-tier markets, official accounts can provide a richer selection; this is the fundamental reason why the audio part of “Listen to” should Jiangsu Mobile Number List be based on official accounts. account have the "audio content" function, have strong private domain and personal IP attributes, and both have a huge user base - for Tencent, which is good at "internal horse racing", this is also a certain A degree of internal horse racing. On the surface, WeChat has given the "listen" music function to the video account and the audio function to the official account. The status of the two is equal. However, if you look closely,
you will find that the status of the two is not equal: over time, video accounts can continue to invade the audio territory of official accounts, and it is difficult for official accounts to counterattack. I feel that the audio function of "Listen" is likely to be the last chance for the ancient product of the official account to reinvent itself - if it succeeds, it will open up a new world in the fields of podcasts, audio courses, etc.; if it fails, it will not It means death, but from now on it will be completely limited to the traditional graphics and text field, and there will no longer be the possibility of exploring new fields. All in all, our views on the new WeChat function “Listen” (perhaps the most important function since the video account) are as follows。