Post by b2bemaillist on Feb 22, 2024 2:52:00 GMT -4
Mode where users can follow up with more questions – in essence, have a conversation with Google. Key Digital Marketing Trends for The experience is due to be rolled out in and Lam believes these new ‘AI snapshots’ will have a huge impact on search. “From a traffic perspective, we are anticipating this could potentially decrease clickthrough rates for websites below this snapshot, which is scary for us in SEO,” says Lam. Expert tip: Proactively monitor when you're appearing in an AI snapshot. Because once SGE fully rolls out in probably early and you can access the tools to start analyzing, it will be critically important to let the data tell the
story. Create content that’s worth talking about & sharing It’s always been important to create great content, but in if you want to appear on search results, what you create needs to be ramped up. “Your success is going B2B Email List to be tied to whether you can create content that's much better than AI-generated content,” says Lam. In recent months, there have been rumors about backlinks dying off. In fact, interviews with Google employees have uncovered that backlinks are not a top three ranking factor. However, Lam believes backlinks will continue to be a signal of popularity to Google, especially when it is planning to corroborate its AI snapshots with sources across the web. Expert tip: Google is surfacing videos in high-quality imagery directly in the SGE carousel. Although the quality isn’t quite there yet,
you should expect that playable videos will become a really important part of your content strategy. Create high EEAT content Google’s EEAT Experience, Expertise, Authoritativeness, and Trustworthiness framework is not a ranking factor but a component of its Search Quality Evaluator Guidelines. While this framework has existed for a decade, this year Google added an extra E for ‘Experience’. This is significant as AI cannot generate real-world experience like people can. This gives human content marketers an advantage and cements the importance of having experts write or inform content. “As you develop your content strategy, think about how to weave in proof that the writer or person running your website has Expertise, first-hand
story. Create content that’s worth talking about & sharing It’s always been important to create great content, but in if you want to appear on search results, what you create needs to be ramped up. “Your success is going B2B Email List to be tied to whether you can create content that's much better than AI-generated content,” says Lam. In recent months, there have been rumors about backlinks dying off. In fact, interviews with Google employees have uncovered that backlinks are not a top three ranking factor. However, Lam believes backlinks will continue to be a signal of popularity to Google, especially when it is planning to corroborate its AI snapshots with sources across the web. Expert tip: Google is surfacing videos in high-quality imagery directly in the SGE carousel. Although the quality isn’t quite there yet,
you should expect that playable videos will become a really important part of your content strategy. Create high EEAT content Google’s EEAT Experience, Expertise, Authoritativeness, and Trustworthiness framework is not a ranking factor but a component of its Search Quality Evaluator Guidelines. While this framework has existed for a decade, this year Google added an extra E for ‘Experience’. This is significant as AI cannot generate real-world experience like people can. This gives human content marketers an advantage and cements the importance of having experts write or inform content. “As you develop your content strategy, think about how to weave in proof that the writer or person running your website has Expertise, first-hand