Post by bolivia on Feb 12, 2024 1:19:09 GMT -4
How you can improve and optimize your previous content pieces to resonate better with your audience. When your content is scored, you don’t have to spend your own time going through each post, but can rather focus on improving what has been identified as an issue. MARKET INTELLIGENCE 4 Examples of AI Content Marketing Applied in Brands Brands of all shapes and sizes are using AI content marketing to improve their practices and increase efficiency and customer satisfaction. As leaders in usingprovide great case studies of the benefits AI can bring to companies in multiple industries. #1. eBay eBay is best known for consumer-to-consumer online auctions. It is one of the biggest buying and selling platforms on the internet. With billions of products and millions of viewers, you can imagine how difficult it
can be to personalize and make each customer feel like an individual. Using AI Bolivia Telemarketing Data content marketing tools, eBay created personalized messages for every customer in the form of email headlines. Using a tool called Phrasee, eBay generated thousands of machine-written headlines to send to customer segments based on their interest. Phrasee utilized natural language algorithms and learning functionalities to combine both eBay’s brand voice and the best email headline practices that could be tested at scale and further developed to resonate with customers. #2. American Marketing Association As a thought leader in the marketing world, the American Marketing Association needs to stay on top of new trends. They must find ways
to connect to the many industries that look to them as a resource for marketing ethics, new marketing practices, branding, careers, and creating great customer experiences. Intending to help readers get information that best fits their interests, the American Marketing Association utilized an AI content marketing tool called rasa.io. This tool generates smart newsletters that pull in content interesting to each user as an individual. As well as providing relevant information, the tool also lets the American Marketing Association place its own content at the top of the newsletter and further establish itself as a leader, driving traffic to its site. #3: Chase Bank Chase Bank is another major brand that has used AI to further develop and improve its